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March 14 2019

Using SMS in an emergency

The days of using our mobile phones simply for making calls are long gone. Video conferencing, web browsing, downloading music, map-reading, heating our homes and online gaming are just a few of the myriad ways we now interact with this tiny piece of handheld tech. And while most of these interactions are positive and enjoyable, our phones can also be indispensable in times of crisis.

There is a need for speed when it comes to crisis management - and nothing comes close to being as efficient and fast as SMS. The combination of an extensive reach range and a near instant delivery time means SMS messaging can be used to enable a lightning-fast response to crisis, freeing up phone lines for high priority calls. While only 20% of emails are read in the first minute, text messages will be seen by 90% of recipients in the same time.

SMS alerts can be sent at the moment of panic or disruption, allowing people the opportunity to adapt quickly or advise others of the best course of action.

Here are some of the ways it can help your business overcome a critical situation:


SMS can be used to alert customers to suspicious activity on their bank account, whether it’s a transaction in an unusual place or a login from outside their normal location. In addition to notifying them, SMS can also be used to send customers a link to reset their passwords and turn on two-factor authentication to protect unauthorised access.

Dangerous situations

From unusual or severe weather events and natural disasters to a terrorist attack, SMS can be an invaluable tool for communicating with and keeping affected parties safe and informed. Use SMS to communicate emergency procedures, areas to avoid, safety measures, and updates on the situation as it unfolds.

Important announcements

Use SMS to communicate announcements to a wide audience – such as cancelling or changing the time or location of a big event. Schools can make instant contact with parents, even at short notice, informing them of closures due to adverse weather conditions, delayed school trips or even security issues.

Product recall

Send customers an immediate message informing them if your faulty product is causing a safety issue. Give them information on the problem and what to do to resolve it, before the story hits the news and causes a PR headache.

Power outages or service issues

If your service or website is down and customers can’t access their data, you can inform them of the outage or disruption with SMS – and keep them updated, saving disgruntled customers from blocking your phone lines.


Keeping your customers informed via SMS is more effective than any other form of communication. Get in touch now to find out how we can help you reach an unlimited number of clients quickly and reliably at the click of a button.

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